A student team from the
University of Idaho won second place in the American Advertising Federation's District XI Student Advertising Competition April 20 in
Portland. (The trophy is pictured at left.)
UI team adviser Mark Secrist, associate professor in the School of Journalism and Mass Media, said the team was clearly among the best in the Northwest. “The judges told us that when we presented Friday morning, we set the bar for the day,” Secrist said.
Jaron Williams, a University of Idaho advertising and communication studies senior from Altadena, Calif., was honored as the best male student presenter. “Jaron impressed the judges with his easy-going manner and his use of humor,” Secrist said.
A team from Portland State University took first in the district and will advance to the national competition June 7-9 in Lexington, Ky. The University of Oregon’s team placed third. Other teams represented Washington State University, Boise State University, Idaho State University, the University of Montana and Montana State University.
The competition was judged by regional advertising professionals and representatives from Coca Cola, the corporate sponsor for this year’s competition.
“I had an opportunity to talk at length with some of the judges and the competition was very close,” said Mike Kerby, president of c308 Marketing of Boise, who attended the conference. “It illustrates to advertising professionals that the University of Idaho has very strong advertising and marketing programs.” Kerby, a University of Idaho alumnus, was a member of the Advertising Competition Team in 1996 and 1997.
In addition to Williams, this year’s student team members are: Vicente Borras-Alegre, McKenzie Cameron-Sandi, Darin Harding, Stephanie Jewell, Heidi Leliefeld, Sharon Lustig, Justin Neeley, Joe Plummer, Josh Schlake, Lindsay Shumate, Amanda Stanek, Nick Stinemates, Adrienne Tubbs and Charlie Witte. Congratulations to the team and Prof. Secrist!
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